[MassHistPres] NAPC Releases Messaging Guide for Local Preservation Programs

[Doherty, Jennifer @ SEC]

Posting on behalf of the National Alliance of Preservation Commissions (NAPC)



This week, NAPC released a Messaging Guide for Local Preservation Programs.<https://www.napcommissions.org/messaging-guide> This tool was developed with significant input from NAPC members and colleagues to help people communicate more effectively about their work in historic preservation at the local level.



In the Messaging Guide, you'll find the following:
*         General communications tips
*         Guidance on word choice, from clarity and jargon to equity concerns and common terms currently under discussion
*         Tips on connecting with different audiences and responding to common concerns about historic preservation
*         Sample messages to help build support for more effective preservation policy and practice
*         Messages addressing general themes and specific connections between preservation and pressing issues, with supporting points and examples
*         Sample language and graphics to clarify the local preservation process, particularly design review, and to respond to relevant concerns





The content is intended for people to use as is or tailor to their specific needs, wherever they see fit, including (but not limited to):
*         Conversations with colleagues and constituents
*         Letters, brochures, and other materials for property owners
*         Websites and presentations
*         Design guidelines/standards, reports, and other documents
*         Emails and social media posts
*         Handouts, fliers, postcards, posters, and signage



For more information about the project's background, check out this article<https://api.neonemails.com/emails/tracking/click-link/WsoEHkRFTGPiBmEa9_AIJGR-ipjqd4wLyg4EsfQ8jpQ=/_0kZ47OklbT33Okyio_e8hjnvZLr2h1ZVojXklYZg_8=>, which was featured in a recent issue of The Alliance Review


Jennifer B. Doherty
Local Government Programs Coordinator
Massachusetts Historical Commission
220 Morrissey Boulevard
Boston, MA 02125-3314
Office: (617) 727-8470
Remote: (617) 807-0685
Jennifer.Doherty at sec.state.ma.us<mailto:Jennifer.Doherty at sec.state.ma.us>

Register for virtual workshops<https://www.sec.state.ma.us/mhc/mhcotr/otridx.htm>

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