[MassHistPres] convenience store signage

[jim boone]

We had liquor store that wanted new store sign. Came up with good design. Condition was that they did not put beer signs, electric or otherwise, in windows. they followed those rules for a few years, then put in signs and no one did anything about it. Rules onoy as good the the willingness of city's and commissions to enforce them.
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From: MassHistPres <masshistpres-bounces at cs.umb.edu> on behalf of Alisa Struthers <alisa_55 at verizon.net>
Sent: Tuesday, April 26, 2022 4:05 PM
To: masshistpres at cs.umb.edu <masshistpres at cs.umb.edu>
Subject: [MassHistPres] convenience store signage

We have convenience store within our Historic District, the large plate glass windows are fully covered from the inside advertising everything from soup to nuts. The owners are now applying for a beer and wine license which we suspect will result in even more signage. I'm having  difficulty in interpreting just how MGL 40C speaks to this. Plenty of information about exterior signage.
It's a topic of much complaint and I have yet been able to figure out how to address it.
Anyone have a similar situation with a store in the district?  Any suggestions on 40C guidelines for this would be greatly appreciated.
Alisa Struthers
Chairman
Townsend Historic District Commission
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